PORTFOLIO OF WORK
Business Development in Corporate and Institutional Banking
Manage the bank’s portfolios of Japanese corporate clients. Facilitate the credit analysis of existing portfolio and monitored performance of financial products. Recommend and model financial solutions for potential and existing clients. Pitched recommendation to senior management to develop profitable business relationships by analysing industry and market trends.
Marketing for Singapore-based law firm
Closely working with assigned practice group and the firm’s managing partners to develop and implement marketing plan and business development, primarily to develop Japanese and Korean markets. Business development includes promoting cross-selling, arranging networking event, seminar, client events and assisting presentation and marketing collateral and conducting data base analysis for firm wide and individual attorney.
Digital marketing of E-commerce Company
- Direct website development, working cross functionally with IT, Design, Product and Content team.
- Analyse actionable customer segments and develop landing page design based on effective key words analysis
- Manage the digital campaign execution and oversee digital marketing activity to drive organic and paid traffic inflow and to enhance revenue.
- Manage monthly updates of key performance metrics
Branding and Marketing Consultancy for Beverage Subsidized by Local Government
- Assist a local community for business proposal to apply local government grants program to deliver beverage projects (agricultural by-products in the area)
- Structure commercial production including procurements, production and operational flow.
- Lead strategic international marketing including packaging, marketing collaterals and agency development globally.
Branding and Marketing Consultancy for High Fashion Jewelry
- Assist branding and handle Japanese artist’s international marketing. Liaise with galleries to arrange exhibition in Singapore and Tokyo.
Website and digital marketing for Artist
- Redeveloped their website with online shop and blog. This work involved from arranging product photo shooting especially for online shop and organizing his 5 years of portfolios digitally. Advise on digital marketing focusing on strategic contents development and bi-daily facebook marketing. Strategize the revenue model of B to B.
Manage Multi Language Translation Project for Sydney based Dental Clinic
- Manage Japanese, Chinese and Korean translation for a dental clinic website. Technical translation requires deep understanding of specialized terminology in the industry as well as linguistic comprehension of each language.